This website is a guide on how to make products that matter
It is time to put an end to useless products designed for people in crummy situations
Technology has unleashed a new age of possibility and potential. More and more successful companies like Google and Facebook are relying on "poor" users in developing countries as significant sources of revenue. How? They create great designs for everyone. These global products treat humans as humans - people as people with needs and desires. These global heuristics are breaking down traditional economic, social, cultural, and geographic barriers of discrimination in product design.
WHY DO MINDSETS MATTER?
Is the glass half full or half empty? Product design mindsets have exponential impacts that directly alter the lives of millions of people around the world.
WHO IS THIS MINDSET FOR?
This website is a tool for people who fundamentally care about their world and the world around them. This is both for humanitarians and entrepreneurs.
WHERE DID THIS COME FROM?
This project emerged from the frustrations of numerous products being designed every year and given away for free to people that don't want them.