The World is Getting Better
Hans Rosling uses data from 200 countries over 200 years to show how the world we live in is radically different (and better) from the world most of us imagine.
Competition is Evolving
Companies like Apple, Google, & Facebook know that the future opportunity for market growth is in the developing world.
GE Is Forced to Disrupt Itself
Traditional ultrasound devices cost over $100,000 and need an entire hospital room. Traditional devices work great for large hospitals in the US. But in China, hospitals are small and scattered making a large expensive device impossible. When GE glocalized their USA-developed device in China it sold poorly. However, in 2002, a GE team in China developed a new device specifically for China – this device proved not only to do well in China but also in the United States finding new previously unforeseen applications.
GE succeeded in preventing disruption from emerging giants by attempting its own reverse innovation – the outcome is thus a new portable, handheld, and highly effective $7,900 ultrasound machine.